The HD Supply website was redesigned with user experience, back-end system architecture, and mobile responsiveness in mind. I designed and developed several of the new templates and modules to populate this new website. I merchandised the new website across several shopping, resource, and service sections.
I created this internal associate sizzle reel on a dime from start to finish. I took ownership of all art direction, stock video/audio sourcing, and production work. This video successfully increased associate engagement in the sales contest.
Our website began offering customers highly configurable furniture and needed a user interface that would guide users through the process with a live preview. Through competitive research, requirements, mockups and CSS modifications, this intuitive tool came to life.
I developed business requirements, UX wireframes, and UI assets for a dynamic endcap to scrape Wordpress posts and display them on the eCommerce website through a series of tags. I worked closely with developers on both the eCommerce and WordPress sides in order to QA that the data was accessible and integrated correctly.
In the old checkout flow, customers were getting lost in a chaotic maze of steps. I was responsible for requirements, wireframes, mockups, and CSS modifications for this new one-page checkout process that is more intuitive for the customer.
To inspire the customer with the limitless number of configuration options possible with our modular home office furniture, I chose the top selling configurations to display, worked with an expert stylist, and then brought the animation to life.
When I started at Ballard Designs, the online branding was very cluttered, mismatched and dated (e.g. torn paper edges.) I worked with the style guide to clean up the web presentation and to present the elegant experience the customer expects.
This fledgeling WordPress blog had three separate areas used for website navigation, so the customer had a hard time finding what she was looking for. I redesigned the blog using a customizeable theme and emphasized the blog's structure and photography.
The previous Pathbuilders website was built in Joomla and was both functionally and aesthetically dated. Pathbuilders executives knew it was time to refresh yet internal resources were intensely focused on serving their clients. They looked for a designer who could both update the technology and still keep a keen eye on the Pathbuilders brand. I redesigned the website with the goal of expressing the company's values in an impactful way while bringing in elements that were both modern and aligned to the future growth of the organization.
Creative for this unique flash sale spanned across emails, homepage panels, dynamic lightboxes, and website banners with countdown timers. It was recognized by executive leadership for its elegance and highly considered detail.
If you like what you've seen,
you're going to LOVE what you haven't.
