Our website began offering customers highly configurable furniture and needed a user interface that would guide users through the process with a live preview. Through competitive research, requirements, mockups and CSS modifications, this intuitive tool came to life.
To cross-promote blog content on the eCommerce website, I developed business requirements for how the eCommerce site can scrape the WordPress blog for content. This involved tagging posts so that they are incorporated into featured product pages. I worked closely with developers on both the eCommerce and WordPress sides in order to make sure that the data was accessible and integrated correctly.
To inspire the customer with the limitless number of configuration options possible with our modular home office furniture, I chose the top selling configurations to display, worked with an expert stylist, and then brought the animation to life.
The previous Pathbuilders website was built in Joomla and was both functionally and aesthetically dated. Pathbuilders executives knew it was time to refresh yet internal resources were intensely focused on serving their clients. They looked for a designer who could both update the technology and still keep a keen eye on the Pathbuilders brand. I redesigned the website with the goal of expressing the company's values in an impactful way while bringing in elements that were both modern and aligned to the future growth of the organization.